The Reverse Mullet Approach to Politics

Nobody could ever imagine a video about the electric grid going viral. As you read this, it's at over 500,000 views across platforms, with over 60,000 shares from people across the aisle and all walks of life.

What people are saying

Real comments on Chris's viral video, from across Louisiana and beyond:

Best political ad I've seen.

— landon_pov, top comment (5,976 likes)

You've got my vote! I just need help with the broken pole at my address.

— mizbtat

As a lineman, this is easily the best commercial I've ever seen. It's going in the group chat.

— high_voltage_firearms (3,472 likes)

I love that I know his name, what's important to him, and what he plans to do. Well done sir!

— logan44b

That wasn't luck. Utilities win by being boring.

They put out 800-page filings and send in armies of lawyers and engineers to bore you to death so they get what they want, billions of dollars at a time. So I flipped it: make utility regulation so engaging that people want to share it. Kind of like a reverse mullet: party in the front, business in the back! Here's the business:

The car in the shop

You buy your 16-year-old a brand-new car and tell them: take care of it, I trust you. You even give them a monthly maintenance budget. They never change the oil, never rotate the tires, skip the timing belt, and spend the maintenance money on themselves. Years later they complain their car keeps breaking down.

You had a couple too many adult beverages when you made this deal so you told your kid when they get a new car, they get paid a guaranteed cut of whatever the new car costs, every single year. Of course they want the most expensive car on the floor.

Do you hand over the keys, or do you set standards first?

Louisiana handed over the keys

The Public Service Commission spent six years writing rules for how utilities have to take care of the grid you already pay to maintain. The rules were never adopted.

Instead, in April 2024, Entergy filed a motion on a Monday asking the Commission to skip the normal hearing process for its $9.6 billion grid plan. That Friday, the Commission approved the first $1.9 billion on a 3-2 vote, with no judge and not one customer group in support. Four days.

Commissioner Davante Lewis said so on the record that afternoon:

"Entergy filed this framework on Monday, it was added to the supplemental agenda on Wednesday, and here it is Friday at 12:10 and we are trying to take up the merits of this proposal."

— Commissioner Davante Lewis

So you pay three times: once for the maintenance that got skipped, again to catch it up, and finally a guaranteed 9.70% return per year on top. Commission staff proposed trimming that return for this plan, and Entergy refused.

After my video went viral, Entergy started running ads talking about their grid investments. As we just covered, you already paid for that work, more than once, and you're paying for it again. Entergy reported about $900,000 of advertising sitting in the costs it recovers from you. They're charging us to advocate against our own interests.

Why I'm telling you this

Most people are tired of being outraged all the time, and I don't blame them. We all know we're being taken advantage of, and the receipts are sitting right there in the dockets. What's been missing is somebody who can pull them out and make the story easy to understand, fun to share, and hard to forget.

People in the comments kept asking if I'm serious about this. I answered: I am 100% serious. Funny, informative content is the most effective way to run a political campaign in 2026.

To everyone who watched, shared, and commented: thank you. I'm honored that so many of you feel the same way.

Recent media coverage

• The Restaurant That Only Serves Dinner: Mitch Klein's profile of the campaign, titled after my line about how we run the grid.
• In studio with Brian Haldane on Talk 107.3 WBRP (interview starts at 2:13:50).
• Talk 107.3's write-up on the viral video.
• Gambit on the ad that started it all.
• E&E News by POLITICO (paywalled).

Our electric bills are up about 50% since 2020. Our power is out 3 times as much as Florida's. Our Commissioners are funded by utility companies. Share this video and forward this to a friend to help fix this.

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